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In , the group expanded into the semiconductor business by acquiring Korea Semiconductor, one of the first chip-making facilities in the country at the time. The acquisition of Korea Telecommunications, an electronic switching system producer, was completed at the start of the next decade in By , Samsung Electric Industries had manufactured over 10 million black-and-white televisions. In February , Samsung's founder, Lee Byung-chull , along with the board of the Samsung industry and corporation agreement and help by sponsoring the event, made an announcement later dubbed the "Tokyo declaration", in which he declared that Samsung intended to become a dynamic random-access memory DRAM vendor.

In the process, Samsung used technologies imported from Micron Technology of the U.

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In the s and early s Samsung sold personal computers under the Leading Technology brand. The equipment was however manufactured by Samsung and the FCC filings from this period typically refer to Samsung products. Samsung Electronics launched its first mobile phone in , in the South Korean market. Lee Kun-Hee decided that Samsung needed to change strategy. The company shelved the production of many under-selling product lines and instead pursued a process of designing and manufacturing components and investing in new technologies for other companies.

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In addition, Samsung outlined a year plan to shrug off its image as a "budget brand" and to challenge Sony as the world's largest consumer electronics manufacturer. It was hoped in this way Samsung would gain an understanding of how products are made and give a technological lead sometime in the future.

This patient vertical integration strategy of manufacturing components has borne fruit for Samsung in the lates. A complementary brand leadership strategy was also initiated by chairman Lee when he declared to be 'The Year of Design Revolution' at Samsung. His objective was to build Samsung design capabilities as a competitive asset and transform the company into a global brand-design leader. However, this effort required major changes in corporate culture, processes and systems. By integrating a comprehensive design management system and strategy into the corporate culture, Samsung was successful in developing an award-winning product design portfolio by the late s, resulting in significant brand equity growth.

As Samsung shifted away from consumer markets, the company devised a plan to sponsor major sporting events. One such sponsorship was for the Winter Olympics held in Nagano , Japan. As a chaebol , Samsung Group wielded wealth that allowed the company to invest and develop new technology rather than build products at a level which would not have a detrimental impact on Samsung's finances.

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Samsung had a number of technological breakthroughs, particularly in the field of memory which are commonplace in most electrical products today. A deal to supply Apple with memory chips was sealed in and, as of October , Samsung remains a key supplier of Apple components, manufacturing the A7 processors that are inside the iPhone 5S model. For four consecutive years, from to , Samsung posted net earnings higher than five-percent; this was at a time when 16 out of the 30 top South Korean companies ceased operating in the wake of the unprecedented crisis.

In , Samsung Electronics surpassed its Japanese rival, Sony , for the first time to become the world's twentieth-largest and most popular consumer brand, as measured by Interbrand. In , Samsung Electronics became the world's second-largest mobile-phone maker, overtaking Motorola for the first time.

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In and , the US and EU fined the company, together with eight other memory chip makers, for its part in a price-fixing scheme that occurred between and Despite its consistent expansion, Samsung, along with its chairman Lee Kun-hee, has developed a reputation for insecurity regarding its financial stability and the potential for future crises to arise. After returning from a temporary retirement period in March , Kun-hee stated that "Samsung Electronics' future is not guaranteed because most of our flagship products will be obsolete in 10 years from now.

The company has 24 research-and-development centers around the world, and since the early s and in the Vision , Samsung has emphasized technical research and development. However, the large number of online complaints indicate that the company is weak at listening to customer feedback regarding the design of its technology and software. The payment was composed of In May , Samsung announced that it had finally managed to test speed-enhanced fifth generation 5G technology successfully. Released as the upgrade of the best-selling Galaxy S III , the S4 was sold in some international markets with the company's Exynos processor.

In July , Samsung Electronics forecasted weaker than expected profits for its April to June quarter. While analysts expected around Samsung's mobile business chief Shin Jong-kyun stated to the Korea Times on 11 September that Samsung Electronics will further develop its presence in China to strengthen its market position in relation to Apple. The Samsung executive also confirmed that a bit smartphone handset will be released to match the ARM-based A7 processor of Apple's iPhone 5s model that was released in September Due to smartphone sales—especially sales of lower-priced handsets in markets such as India and China—Samsung achieved record earnings in the third quarter of The operating profit for this period rose to about The first Galaxy Tab 4 Nook will begin selling in the US in August , [59] with Nook focusing on the software and content, and Samsung focusing on the hardware.

The official Samsung statement explained: " Samsung will donate 1.

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On 17 April , Samsung had announced it was discontinuing its ebook store effective 1 July and had partnered with Amazon to introduce the Kindle for Samsung app, that will permit Galaxy device users using Android 4. Employees are expected to move to a smaller space in nearby Santa Clara, Calif. In August , Samsung announced that they had reached an agreement to acquire SmartThings. The company caters to the following industries: Retail, Corporate , Hospitality, and Transportation.

On 16 June , Samsung Electronics announced that it has agreed to acquire cloud-computing company Joyent. It will allow it to grow its cloud-based services for its smartphones and Internet-connected devices. On 6 April , Samsung Electronics reported that financials were up for the company in the quarter. The year prior, "memory chips and flexible displays accounted for about 68 per cent of Samsung's operating profit in the final quarter of , a change from previous years when the smartphone business was the main contributor.

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On 2 May , Samsung has been given permission from The Ministry of Land, Infrastructure and Transport of Korea to start testing a self-driving car technology. In May , for the first time in Europe, 8K demonstration content was received via satellite without the need for a separate external receiver or decoder using a Samsung TV. Samsung Electronics logo, used from late until replaced in [79]. The company focuses on four areas: digital media, semiconductor , telecommunication network and LCD digital appliances.

The digital-media business area covers computer devices such as laptop computers and laser printers ; digital displays such as televisions and computer monitors; and consumer entertainment devices such as DVD players , MP3 players and digital camcorders ; and home appliances such as refrigerators, air conditioners , air purifiers , washers , microwave ovens , and vacuum cleaners.

The telecommunication-network-business area includes multi-service DSLAMs and fax machines; cellular devices such as mobile phones, PDA phones, and hybrid devices called mobile intelligent terminals MITs ; and satellite receivers. Samsung Print was established in as a separate entity to focus on B2B sales and released a broad range of multifunctional devices and printers and more.

The company are previously produced hard-drives and printers. In October , Samsung introducing a ten-millimeter thick, inch LCD television panel, followed in October by the world's first 7. Dubbed the "Needle Slim", the panel is as thick or thin as two coins put together. This is about a twelfth of the conventional LCD panel whose thickness is approximately 50 millimeters 1.

In October , Samsung disseminated a press release for its curved display technology with the Galaxy Round smartphone model. The manufacturer explains that users can check information such as time and battery life when the home screen is off, and can receive information from the screen by tilting the device. Although Samsung has made clamshell design cell phones, [92] [93] [94] Samsung's flagship mobile handset line is the Samsung Galaxy S series of smartphones, which many consider a direct competitor of the Apple iPhone. It sold more than one million units within the first 45 days on sale in the United States.

While many other handset makers focused on one or two operating systems, Samsung for a time used several of them: Symbian , Windows Phone , Linux-based LiMo , and Samsung's proprietary Touch Wiz and Bada. By Samsung had dropped all operating systems except Android and Windows Phone. That year Samsung released at least 43 Android phones or tablets and two Windows Phones. At the end of the third quarter of , the company had surpassed the 70 million unit mark in shipped phones, giving it a global market share of 22 percent, trailing Nokia by 12 percent.

During the third quarter of , Samsung's smartphone sales improved in emerging markets such as India and the Middle East, where cheaper handsets were popular.

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As of October , the company offers 40 smartphone models on its US website. In , Samsung announced that it has ended production of mobile phones in China, due to lack of Chinese demand.

As of Samsung employs over , employees in the Hanoi-area of Vietnam to produce Smartphones, while offsourcing some manufacturing to China [] and manufacturing large portions of its phones in India. Samsung Electronics has been the world's largest memory chip maker since , [] and the largest semiconductor company since Since the early s, Samsung Electronics has commercially introduced a number of new memory technologies. Another area where the company has had significant business in for years is the foundry segment.

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It had begun investment in the foundry business since , and positioned it as one of the strategic pillars for semiconductor growth. According to market research firm Gartner, during the second quarter of , Samsung Electronics took the top position in the DRAM segment due to brisk sales of the item on the world market. Gartner analysts said in their report, "Samsung cemented its leading position by taking a percent market share. All the other suppliers had minimal change in their shares. In , market researcher IC Insights predicted that Samsung would become the world's-biggest semiconductor chip supplier by , surpassing Intel.

For the ten-year period from to , Samsung's compound annual growth rate in semiconductor revenues was In , Samsung also launched to market a Samsung introduced an M. In the area of storage media , in Samsung achieved a ten percent world market share, driven by the introduction of a new hard disk drive capable of storing Gb per 2.